Read it
See what they see. The Brand Asset Analyzer reads your site, your pitch, your deck: the seven elements, 1.0 to 4.0, the evidence, the biggest opportunity. Your number on day 0.
Build · 01 · Brand Compass · 7 days
Set your Brand Compass.
Read it. Write it. Say it.
A stranger reads your site in ten seconds. One week, three gears: find out what they see, write what you do, for whom and why in one breath, and say it until a stranger can repeat it. By day 7 your home page is rewritten around the questions buyers are already asking.
$137Do it yourself, with Sage™
Credited toward Build
Start your Brand Compass week
Credited toward Build
No call needed. In person, with Vedran in the room: $1,370 per seat. Both below.
Brand Compass™What a stranger can repeat, a stranger can buy.
Haven’t read your brand yet? Run the free Brand Asset Analyzer first. Ten minutes.
Why it works
Most brands live in the founder’s head.
You know what your brand means. Your site doesn’t say it. A stranger lands, asks five questions in ten seconds, and leaves when the page doesn’t answer: Is this for me? Do they understand my problem? Why should I trust them? What makes them different? What happens if I reach out? Answer those in one voice and the page starts closing without you in the room.
Write it
What is written becomes real. What you do, for whom, why: in one breath. Then the five answers a stranger needs, one line each. That is your new home page, top to bottom.
Say it
The line you repeat becomes the brand they remember. Thirty seconds a stranger can repeat, tuned string by string, said to a witness until it sounds like you.
Your week
Seven days. One page a stranger understands.
A guided process that’s actually fun, and Sage™, the helpful trainer who follows your lead: one question at a time, any time. You pick one person as your witness. Every day ends with one real line written, not a theory.
- Day 0Base camp15 min
Run the analyzer on what you have. Your brand’s number, the biggest opportunity, what makes people hesitate.
- Day 1Read it60 min
Element by element, what a stranger sees. Pick the one element that would move the number most. Sage™ reads with you.
- Day 2The one person45 min
Who it is for: one person, named, with their Tuesday morning. Write them a letter. The who stops being wide.
- Day 3Write it60 min
What, for whom, why, in one breath. The line, 40 times. Your Brand Compass on one page.
- Day 4The five questions60 min
Is this for me? Do they get my problem? Why trust them? What’s different? What happens next? One line each. That is the new home page.
- Day 5Proof and the ask45 min
One name, one number, one next step, above the fold. The brochure words go.
- Day 6Say it45 min
Thirty seconds and two minutes in Perfect Pitcher. Say it to your witness. Fix what they couldn’t repeat.
- Day 7The read again30 min
Run the analyzer on the new page. The number moved. Hand the copy to whoever builds your site, or build it with your AI team.
- DailyThe line10 min
Your one-breath line, said or written, 40 times. By day 7 it comes out the same every time.
By day 7
What you leave with.
- Your Brand Compass on one page: what, for whom, why.
- Your home page copy rewritten around the five questions, top to bottom, ready for whoever builds it.
- A thirty-second pitch a stranger can repeat.
- Your brand’s number before and after, with the evidence.
BeforeWhat most pages say
“Transformational solutions for ambitious organisations.”
AfterWhat a stranger can repeat
“We help owners of ten-person firms get their evenings back without losing a client. First call free.”
Illustrative lines, not a client. Yours comes from your one person, your proof and your evidence. Results vary.
Your first step
Start with one week.
7 days · Do it yourself
$137Brand Compass™ week
- The seven-day process in the Web App, guided and fun
- Sage™, the helpful trainer who follows your lead, any time, one question at a time
- Your Brand Compass™ Guidebook, filled out: the one-breath line, the one person, the five answers, the home page copy, the thirty-second pitch
- Your Brand Asset Analyzer read on day 0 and day 7
- Perfect Pitcher and Brand HQ inside
No call needed. Credited toward Build.
In person
Brand Compass™ week · in personThe same week with Vedran in the room, in a small circle. Your page and your pitch worked on live, per seat.
$1,370per seatcredited toward Build
Then keep going
Brand Assets BuilderBuilds all the assets your brand needs, across all channels and formats, from your Compass
a Brand Guru toolBuild7 weeks · Brand Compass, Voice & Story, Profile, Pitch, Ecosystem, Launch, Scale, with your AI team
your week counts toward itYour week is never a detour: Brand Compass is Week 01 of Build. See the drive.
Questions.
Do I need a sales call?
No. You enroll online and you’re inside the Web App straight after you pay.
Is this done for me?
No, and that’s the point. You write it, with a process that makes it easy and Sage™ reading every line with you. It comes out in your voice, not a copywriter’s. If you’d rather have it done for you, talk to us.
Do it yourself or in person?
Same week, same kit. Do it yourself is $137 with Sage™ any time. In person is $1,370 per seat: Vedran in the room, a small circle, your page and your pitch worked on live.
How much time does it take?
Fifteen minutes on day 0, then 30 to 60 minutes a day, plus the line: ten minutes.
How does the credit work?
Your week counts toward Build, the seven-week drive. Brand Compass is its Week 01, so you continue from where you are, not from the start.
I haven’t run the analyzer yet.
Start there. The free Brand Asset Analyzer takes ten minutes and shows what a stranger sees: Brand 1.0 to 4.0 across the seven elements. Your read comes with you.
Will you build my site?
This week gives you the words and the structure. Building is a separate step: your developer, your AI team, or ours. Ask.
Brand Compass™ · from $137
What a stranger can repeat, a stranger can buy.
No call needed. Credited toward Build.